Groove App

Lean UX Canvas

This is a living document that is used to brainstorm ideas about the business needs and the outcomes. The Lean UX Canvas highlights the current issues from both the customer and business point of view and also highlight potential opportunities.

Competitive Feature Analysis

In order to understand the current market and our competitors, I put together a competitive feature analysis that compares different nightlife apps and the features they offer.

Market Positioning Chart

After completing our feature comparison I began to chart the different apps based on minimum vs maximum features and user friendly or non user friendly categories. As you can see there was a blue ocean in the data which is an area of opportunity in the market that can potentially differentiate you from competitors in the area between being user friendly and heavy features.

Affinity Map

Once the data has been received it is time to organize and evaluate this information. We do this by using the Affinity Map which allows us to organize our user data into different categories and highlight the common patterns and trends.

Value Proposition Canvas

Once we organize our data it is time to understand our customers needs. We will start by listing the customers jobs while using the app. Once we complete that we will highlight some of the potential pains and gains that might come from using the map during a user’s experience.

User Persona

I created this nightlife user persona based on the demographics and lifestyle of the users surveyed.

As-Is Scenario

Now that we have learned about our customers through user research, we will walk through a typical scenario of someone planning a night out. I organized this chart into 5 categories in order to understand how the user is feeling and thinking.

User Journey Map

Once I complete the as-is scenario, I then put together this user journey map which illustrates the different emotions the users are experiencing while going through the different stages.

Feature Prioritization

Here is where I will begin to organize some potential features that may possibly make it into the heat map and organize the features into different categories of must have, should have, could have, and won’t haves.

Value Proposition Canvas

Next we will review the gain creators and pain relievers from the business side. Here is where we will add the potential benefits and downfalls of the features we might choose to add.

MVP

My MVP is a heat map designed to provide users with information about Nightlife that includes privacy settings, wait times, and business details.

I brainstormed ideas to help resolve the problem statements which I turned into How Might We’s. Here are some of the potential solutions to some of the common issues that came up during the research phase.

Lo-fi Prototype

The first step in the deliver process is to create a lo-fi prototype. I will use this as a guide for the potential layout of the heat map.

Usability Testing

I was able to conduct 4 usability test with a 75% completion rate. It took users an average of 11 minutes to get through the task. During the testing the users averaged a 77% misclick rate.

Mid-fi Prototype

When creating the Mid-fi’s I added the map in dark mode and created the privacy feature. This is a brief preview of what the app will look like.

Visual Competitive Analysis

Here are some visuals of different app from competitors in the nightlife.

Mood Board

Based on the Brand Attributes I selected I chose to go with the following pictures for my mood board in order to get a better idea on the color palette I would choose. When conducting desirability testing, people expressed that the mood board made them feel both excited and energetic.

Style Tile

Based on the mood board, these are the color palettes and typeface I decided to go with.

Atomic Design

These are some of the items that I created to use in my design.

Hi-fi Prototype

Here are the final results for the Groove App Maps.