Lean UX Canvas

This is a living document used to formulate ideas about the overall outcome of the business. It is used to highlight the current problems from both the user and business side and the potential outcomes.

Competitive Feature Analysis

This tool was used to highlight and compare the current feature each travel app has in comparison to Expedia. As you can only two apps allow the option to compare pricing and not mall apps have the option to bundle packages.

Market Positioning Chart

Here is where we can see where the different competitors are currently in the market. From there we can create our blue ocean which is an area of opportunity for growth that also separates us from our competitors.

Affinity Map

After reviewing the results, I was able to uncover the most common trends that came up in the data. From there I was able to organize the information into different categories.

Value Proposition Canvas

Here is where we see our customers gains, pains, and jobs. This tool is used to figure out what our customers are looking for in our product and highlight both their positive and negative experiences that can potentially occur.

As-Is Scenario

Now that we understand the problem we will map out the current scenario into different phases of the booking process. During this process we will start to understand what our users are thinking and how they are feeling while booking a trip.

User Journey Map

I decided to focus on the user’s journey while booking a flight. In this scenario the user is booking an upcoming family trip and is looking for an easy and affordable way to do so. The journey map highlights the emotional ups and downs that the user experiences while using the app. As you can see through the journey, I was able to uncover some pain point throughout the process.

Feature Prioritization

This is where we organize the potential features of the apps in order to prioritize what the app must have, should have, could have, and wont have.

Value Proposition Canvas

Once we organize the features of the app we will evaluate potential gains and pains from the business side. This canvas shows how the feature will create gains but also review the potential downfalls that may occur during the process.

MVP

The compare tool is designed to provide customers with the ability to compare prices with those of our competitors in order to provide them with the most affordable vacations available.

User Flow Chart

Below you will see the happy path that the users will go through when using the feature. The chart begins with entering the website destination up unto closing out the web page.

Lo-fi Prototype

The fist step of the process is creating a lo-fidelity prototype that will show the first step in the deliver process.

Mid-fi Prototype

Once I was able to put together the basics of the design I completed the Mid-fi prototype. I was able to create the comparison tool that would allow users to compare prices to those of our competitors and also filter between airlines, time, class and more. During the process I noticed that users were asked to enter their destination twice during the search process. From there I decided to combine both pages together to avoid additional steps in the search process.

Atomic Design Inventory

These are some of the items I created to use in my design.

Hi-fi Prototype

Here are the final results of the Hi-fi prototype.